Edutainment Licensing adds Rachael Hale

Edutainment Licensing has been appointed by Jewel Branding as the UK representative for animal art brand, Rachael Hale.

Now celebrating 27 years, the brand – which has a database of 3,000+ photographs – has a proven sales track record and a loyal consumer base with 85+ licensees in 60 countries.

“We are excited to be working with Jewel for Rachael Hale to help grow the brand in the UK,” commented Denise Deane from Edutainment Licensing. “We know the original fans will be excited to see its return in the nostalgia category and are looking forward to exploring new opportunities in others.”

Julie Newman, ceo of Jewel Branding, added:

“The UK has historically been one of the strongest markets for Rachael Hale with bestselling books, as well as gifts and novelties. It’s a brand that fans continue to emotionally connect with and trust. We are thrilled to reintroduce the brand into the UK with Edutainment Licensing.”